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/ Where I’ve been building
COO & Co-Founder · Software Development
VP of Engineering · Software Development
Innovation and Digital Transformation consultant
/ What I do
Hiring, mentoring and scaling software teams. Setting technical direction and shipping cadence.
Running the operating system of a startup — strategy, delivery and the messy middle between them.
Hands-on across the stack. Building reliable, maintainable products that real customers depend on.
Translating business goals into pragmatic, scalable technical decisions teams can actually execute.
/ Strategy on architecture, operations & scaling
Most enterprise software projects don't fail during development. They fail during pre-execution when feature lists are prioritized over operational reality.
Hiring senior engineers without architectural direction only accelerates the creation of the wrong product. Leadership bridges business priorities with technical execution.
When companies invest significant capital into custom software, the real danger is not overspending—it's building architecture that hardcaps operational growth.
I’m an engineering executive and co-founder based in Zapopan, Mexico. Over the last 12+ years, I’ve combined technical architecture with operational strategy to help companies optimize, automate, and scale.
Currently serving as COO at Neurona Labs and VP of Engineering at AgileKoding, I don’t build technology for hype. I speak both technical and business languages fluently—translating complex operational friction into durable software, intelligent automation, and measurable competitive advantages.
/ Get in touch